The “¡Protégete!” Campaign
Latino Community Services’ multimedia “¡Protégete!” (“Protect Yourself!”) campaign informs Latinos aged 50 and older about the risks of HIV/AIDSA infection and about HIV/AIDS prevention programs, testing and other services available to them.
The LCS outreach campaign is the first in the nation to target Latinos aged 50 and over.
LCS is committed to challenging the HIV/AIDS-related misinformation, stigma and discrimination that older Latino must deal with in today’s world.
Key elements of the “¡Protégete!” campaign include:
- Buses: Eye-catching AIDS/HIV messages on the outside of Hartford’s Connecticut Transit buses
- Radio: Hard-hitting public service ads on area radio stations
- Television: Accessible TV ads featuring real people from local communities
- Social Media: Intensive outreach using Facebook and other popular social media platforms
“A growing number of people aged 50 and older in the United States are living with HIV infection. People aged 55 and older accounted for almost one-fifth (19%, 217,000) of the estimated 1.1 million people living with HIV infection in the United States in 2010.”
~ Centers for Disease Control and Prevention